About Us

Traction-USA was founded on the belief that if a disciplined approach to market entry is pursued with executives who understand US market dynamics the chance of successful market traction will be greatly improved.

Traction-USA capabilities are grounded in years of first hand experience of developing the US market for Australian and Canadian technology companies combined with a wealth of experience advising and mentoring companies as they enter the US market. Our industry experience spans information technology, software, advertising and new media, and fast moving packaged consumer goods in the USA, UK and Australia.

The CEO and Founder, David Cannington, is considered one of the pre-eminent cross- pacific business experts having built ANZA Technology Network into the leading regional technology network (2001-2005) connecting the Australian, New Zealand and US technology sectors. During that period David advised 100’s of early stage Australian and New Zealand technology companies on how to enter the US market.

Since 2001 David has spoken at many events in Australia, New Zealand and the US on migrating businesses across the pacific.